Well known and most famous sport league IPL or The Indian Premier League has announced a broadcast deal with Google's YouTube which could revolutionary in the way sport is consumed by viewers. On Monday the Daily Telegraph revealed the IPL was close to agreeing a deal with internet search giant google and now they have announced the signing of a two-year agreement. Viewers will be able to choose their own camera positions, freeze or fast forward footage while also logging into chat rooms and having access to stats on the IPL’s official website. There will also be an archive feature that will enable fans to replay their favourite pieces of action.
Lalit Modi, the IPL commissioner, told the Daily Telegraph: “This changes the world of sports broadcasting. The internet has changed the lives of everyone and this will do the same for sport.
"We are now taking our event truly global for the first time. Google gives us access to 500 million pairs of eyes every single moment of the day. There are a few countries where the feed will be near as live which means there will be a delay of only a few minutes, but most places will be able to see live streaming of the action.
“This will be a true experience for the fan who will be able to control how and when they watch the action. It doesn’t matter if you live in Australia and the games are shown during the middle of the night. “Now you will be able to get up in the morning and, if you have an internet connection, watch the action at a time of your choosing and not have to wait for a broadcaster to repeat it.
"The fans will also have exclusive feeds which we are only showing on google. They will have what we call a Fan Feed which will show the entertainment around the matches. "Also, if you fancy watching from the stump cam or from behind the bowlers arm then so be it because 20 different feeds will be available. The viewer will have the choice and not the television companies.
“Television broadcasting still remains a massive focus for us all but this offers us tremendous potential for the future. Google have never done this before. This is a first for the whole of sport. “Commercially it means we will be able to reach new audiences and shows why sponsors want to be associated with us. Individual sponsors will be able to cut their own footage to suit their own needs. The possibilities are endless.
“We do not have a live feed in the UK. People in the UK keep asking me why they can’t see it. Now if they have a broadband connection they can get it for free. We are in talks with all broadcasters in the UK but we would rather give it away free than let some of them make money out of us and the consumer. It is about broadening the fan base, after that everything follows.”
If the IPL finds a broadcaster in the UK, they had a partnership with the now defunct Setanta, matches on YouTube will be delayed by a couple of minutes. Revenue from advertising and sponsorship will be shared by Google and the IPL. Two years ago World Sports Group paid more than $1billion for the broadcast rights to the tournament.
But the IPL is moving beyond the normal television route and this latest announcement is the first in a string of moves which its organisers hope will help realise their dream of becoming a global brand. Next month two more franchises will be added to the league and this announcement will have been timed to boost their value. A base price of $225m has been put in place by the IPL, but estimates of deals go up to $600m.
Link to YouTube IPL Channel: YouTube IPL
Also Read: Cricketnext Launches Fastest Online Scorecard.
source:telegraph.co.uk
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